Your secret success weapon for starting your own business
Clients who start an e-business
often seek mentors
who will share their secrets of success. You'll hear stories
"I wrote articles to
dozens of online ezines and built my business in six months."
"I called five friends, offered to give them my services
for free, and the rest is history."
"Speaking engagements and networking -- the only way to
When you dig deeper, you'll find that what really worked
was not process but spirit. For example, "Anna"
built a personal coaching business by writing articles and "Kevin"
failed when he tried to follow in her footsteps.
Why? Anna has a warm, bubbly style that draws her
readers, even when her articles are sprinkled with grammar mistakes
and her spelling gets as creative as her ideas. Kevin has a style
that grows on people over time and his warmth comes through in
person far more than his writing.
Kevin might learn from "Jerome,"
who built a successful business with a combination of speaking,
teleclasses and a very brief ezine. Jerome has yet to write a
single article. However, Jerome has a focused message that comes
through clearly and draws potential clients.
Most important, both Anna
and Jerome followed their own intuition. They might consult briefly
with a marketing coach but they never follow advice
blindly. For guidance, they turn to their own inner wisdom.
Intuition does not send
messages in an information vacuum. You'll get clearer messages if you understand
not only marketing but also your own specific target market.
If you've been successful in sales or consulting, or if you've
survived and thrived in a large organization, you know how to
read people and situations.
You'll get even clearer messages
if you realize that intuitive guidance changes, and sometimes
shuts down altogether, during a life transition -- just when
you need it most. If you're not sure what to do, move slowly.
Focus on "why" rather than "what." And when
you listen to mentors, capture their spirit, not their formulas.
Cathy Goodwin, Ph.D.
Author, Career Consultant, Speaker
*Fast Track to Career Freedom*